Why we love female founders

Law Squared is passionate about the female founders in Australia's entrepreneur and startup community.

By Trent Milvain, Finance & Operations Manager


This week Law Squared are proudly one of the named sponsors of Startup Victoria’s Female Founders Pitch Night.

For those that are not familiar with StartUp Victoria, they are Victoria’s go-to organisation for building and fostering growth of the state’s startup ecosystem. StartUp Victoria run a flagship pitch event each month covering different themes and industries. Some of the themes for this year have included EdTech, SportsTech and MedTech, and, this month Female Founders are taking centre stage.

These pitch nights have rapidly grown in popularity throughout 2017, with the format including founders pitching their startup to a panel of expert judges (and crowds of 400 plus people) to win a share in $150,000 worth of prizes, which will assist each founder in their journey to success.

So why has Law Squared chosen to sponsor the Female Founders pitch night and final StartUp Victoria event for 2017?

I will tell you why!

According to the Start Up Muster 2017 report, only 25.4% of founders in Australia are female, whilst this has grown from 16.1% in 2014, in our eyes this is still far too low.

Ideally, the conversation around founders shouldn’t be gender specific, however, we need to promote and celebrate Female Founders until such time as the percentage of female founded businesses is equal to male founded businesses.

If we follow the three following points, we believe the gender gap of founders will decrease;

1. We call out those that are not inclusive on professional social platforms such as LinkedIn.

2. We need to ensure recruitment processes are welcoming to both genders.

3. We embrace, encourage and ensure all environments are inclusive to both female and males, for example, an environment that doesn’t tolerate gender based discrimination.

Also, everyone should take the time to read Re thinking merit white paper, why the meritocracy is failing Australian businesses, by the UN Women National Committee Australia.

Each day we admire, are inspired and motivated by female founder role models, within our direct community. Some of these role models are Georgia BeattieSheree RubensteinJessica Rufus and Tess Robinson. Each of these women are leaders to women looking to make the move into the startup eco-system.

At Law Squared we are truly passionate about supporting businesses, bridging the gap of inequality and are immensely proud to work with leading female founders, this is why we are so proud to be sponsoring the Female Founder pitch night this coming Tuesday evening.


At Law Squared, we partner with passionate entrepreneurs and businesses who need our technical help and expertise. We’d love to have a chat with you, so feel free to drop us an email hello@lawsquared.co


Trent Milvain

Boasting a diverse skill-set, Trent manages the delivery of Law Squared's strategic goals and client outcomes. 


+61 410 346 599