How Demetrio Zema Will Change Your Mind About Lawyers

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Law has always been shrouded in a sense of mystery.

Lawyers do not invite their client behind the scenes, or try to explain how things work. They’re not about streamlining clunky processes, or modernising the language, or simplifying the systems. Law is an ancient trade that takes years to learn, and decades to master. It is expensive, mysterious, and hidden behind centuries of academia and prestige.

Demetrio Zema is on a mission to fix that.

At just 30, Demetrio is spearheading a new type of law practice that is all about updating traditional processes with modern thinking and the latest in technology. He’s recalibrating the current systems with a new breed of lawyers, in a new type of legal practice. It’s called Law Squared, and it’s been dubbed “Australia’s most innovative law firm”.

Demetrio founded Law Squared in March of 2016 after spending six years as a commercial insurance litigator. He was disenchanted with his industry. There was a growing gap, he felt, between the way law was being practiced, and the way the younger generations were needing it to be practiced.

“The ‘old law’ systems were not keeping up, or managing client expectations,” says Demetrio. “I could see that there was an opportunity in the market.”

So, he left his role as a solicitor and took the leap to establish his own business.

Law Squared works mostly with entrepreneurs and high growth individuals. Demetrio has shifted the entire system to keep up with how all businesses are run – and his clients like it. Gone is the traditional partner/ equity model used by all legal firms around Australia, replaced instead with a standard business model. There’s the director (Demetrio) and his 18 employees, with no hierarchy and certainly no partnership politics. Gone are the billable hours and mysterious fee structures, replaced instead with upfront quotes and transparent billing systems.

“For me, traditional legal firms seemed to be about money, not outcomes,” says Demetrio. “We were being commodified by billable hours and how much we were earning, not about the results – which means you end up thinking about hitting numbers, not thinking about what the client needs.”

Read more over at Titan.