Whether your business is a thriving fashion label or innovative software providing a service to consumers, falling foul of the Australian Consumer Law (ACL) because of a misleading or deceptive refunds policy or refunds clause, found in your customer terms and conditions, can have costly repercussions.
Viewers of The Bachelor and The Bachelorette (you know who you are) might recall that, just hours before the 2015 season finale aired on Channel 10, The Daily Mail posted an article revealing that – spoiler alert - Sam Frost had chosen Sasha Mielczarek (over Michael Turnbull) to be her ‘one and only’.
Trade promotions, commonly known as competitions, are a powerful marketing tool and a great way to promote your business. Before running an awesome consumer-engaging trade promotion, you should ensure your trade promotion complies with the plethora of laws, regulations and codes governing the conduct of trade promotions.
Most FitPros that I meet generally go about their daily work without thinking too much about the legal aspects of their business. With only 24 hours in a day, and about 10-12 actual working hours, FitPros focus their time and energy on clients, marketing and working rather than reviewing the management and operations of their business.
Everyday I see a new fitness business pop up on my Facebook news feed targeting me with ads. Unfortunately, most of these businesses have either targeted me incorrectly or their marketing plans are just way off. Having worked with a number of
Every business coach we meet comes to us with the same mindset of becoming the ultimate coach in the industry. Be in by way of Instagram or YouTube fame, we see business coaches going into business without a real unique proposition.
Every day I see a new business coach pop up on my Facebook news feed targeting me with ads. Unfortunately, most of these businesses have either targeted me incorrectly or their marketing plans are just way off. Having worked with
Having started a number of businesses (some wins, some losses), our founder Demetrio Zema was recently interviewed by the Huffington Post to discuss the difference between business success and failure. With only 1 in 20 Australian start-ups becoming a success, having the right legal advisor and support is integral...
Every business starts from an idea. Every idea is often fleshed out over many days and nights, with various pieces of paper, mind maps and sticky notes. Sometimes ideas just flourish in our minds and we construct mind maps and conceptual ideas without ever putting pen to paper...